Jacobs Vehicle Systems
Drive The Future
- Identity -
- Video -
- 3D Illustration -
- Interactive -
A revolutionary piece of technology for the natural gas industry- The JT400 is fully intergraded into current gas lines eliminates the need for costly add-ons and is self-sustaining. From the outside it looks like just another gas meter, so how can we make it stand out in a market full of pretenders? Let’s make it sexy…Yes, make a gas line meter sexy!
As a gearhead, I looked to the internal components and the craftsmanship. I saw some awesome technology built into this little unit so why not show it and speak directly to those interested in taking advantage of it. I took a simplistic approach to all of the communication elements on this project, using 3D illustrations, a contemporary color palette, and bold information graphics to tell the story.
A FATHOM Project
JVS Engineering, a subgroup within the walls of Jacobs Vehicle Systems, is built on engineering capabilities. These capabilities have been utilized primarily to engineer products and technologies for diesel engines, but why limit ourselves? We can design and manufacture anything the market demands, so let’s tell the world all about it.
As a Designer with a mechanical background, it’s not often that I get to create an identity for a company that’s truly in my wheelhouse. The shop floor, the smell of oil and steel shavings, the sounds emanating from the seemingly endless rows of manufacturing equipment - this is the story to be told.
Not one for complications, I approached every facet of this outreach with refined simplification - From the Logo and Logotype, to Video interviews on the shop floor, to intuitive website functionality, and to-the-point literature complete with bold headlines and yes…white space.
DACRUZ Manufacturing makes its bones in manufacturing with virtually anything that starts as a piece of bar stock. As someone who appreciates getting their hands dirty, I saw something amazing in the personal pride that goes into every part and sub assembly that rolls off the line at DACRUZ.
We approached this first with concise messaging that not only spoke to their proffered partners, but conveyed the honesty that only a family owned company can provide. Although simple in its execution, a great deal of thought went into every outreach component, from identity to trade show panels to website. It’s a project that meant so much for the client as well as myself.
How does an information technology company stand out in a sea of technology providers? With clean design, honest content, and a video that’s anything but standard I.T. speak.
Jacobs Vehicle Systems makes the best engine brakes in the world. They invented the technology and have dedicated over 50 years in adapting and refining this to become a premier global player. Their dedication to craftsmanship and the engineering precision is the story that must be told.
I approached this project with a few key aspects in mind - Ease of functionality as well as adaptability to an ever-changing content structure. I chose to bring the beauty of industrial engineering and manufacturing forward by putting the products front and center. A clean aesthetic, mainly blacks and greys, mixed with splashes of bright orange establishes the defined content hierarchy, and lets the product play the hero.
With the launch of a revolutionary product in Europe, Jacobs needed an attention grabber. I started with a bright color pallet which translated across all materials, first with the identity, then the truck wrapper, and on through the site design. It’s not often that a vehicle wrap comes along so I tried to make it as impactful as possible while still being true to the established design aesthetic. The overall concept was simple - draw people to the site and get them to sign up for the event. I kept the overall design simple, modern and timeless.
Alignment of mechanical elements is tricky. In technical illustration, every bolt, and every piece of steel has to relate to one another to present the allusion of realism. These illustrations are not derived from a blueprint and they can’t be recognizable to a specific manufacturer. These are the typical challenges I’m presented with when tasked to illustrate various pieces of industrial equipment. Figuring out how things come together and ultimately, how they work is the most enjoyable part of the job!
I’ve had the pleasure of designing some randoms over the years, from ESPN to Yale and everything in between. I never miss an opportunity to pitch something unexpected albeit song lyrics in the form of an ad placement or wacky office videos. I sing, I draw, I write, I joke, and I even produce video from time to time. I’ll do whatever it takes to make my ideas an experience.
Design is everywhere
A Logo mark and type should work on any medium, should read clearly and leave a lasting impression on those it touches. I often use words like contemporary and timeless to describe the marks I design. Let the color, the form, the negative and positive spaces do the talking. No need to shout.
I produce illustrations that represent a multitude of manufacturers. One of the most enjoyable aspects of being a designer is figuring out how things come together, albiet a website, a logo, or 3D model. I approach every illustration with an extreme attention to detail right down to each bolt head or electrical connector. I think of how the components relate to each other, what their purpose is, and ultimately what they control. The beauty is in the details!
The opportunity to reveal the honest brilliance of clients to their perspective audiences is one I don’t take lightly. I feel it is here, in video, that people form their first impressions, take that great leap of faith, put aside predisposition or prejudices to engage in a relationship. It is video, that when executed honestly, allows people into our often scripted and guarded worlds. This idea is true in imperfection, in desired brilliance, in needed acceptance and can only be conveyed through meaningful and personal connection to those around us. Video affords us this opportunity to connect to the world.
Design is everywhere, whether it’s architectural, automotive, fashion, or the layout of my favorite publications. I consider myself a designer / illustrator having diversified talents in agency and corporate marketing with a multidimensional flare for creativity and functionality. I love my work, enjoy the rigors of daily design challenges, and am constantly thinking of ways to improve whatever it is that I am engulfed in at that moment. I can't stand to settle for anything less than my best... and I don't believe in the bare minimum. I like to make people laugh. I like to make people think.